top of page

BRIDGING
THE GAP
BETWEEN HEALTH SYSTEMS AND STARTUPS

Bridge
About

ABOUT

The health tech industry is in the midst of transforming our health care system.  Health Forward was founded to help innovators and start-ups grow and thrive in an increasingly complex hospital and health system landscape.  By elevating innovators and facilitating interactions with ideal customers and decision makers, we will partner with you to accelerate innovation and unlock rapid growth for your company. 

Doctor Examining CT Scan
Features

Unlocking Growth

Navigating hospitals and health systems can be a daunting task.  With Health Forward, you don't have to do it alone. We are your expert guide needed to conquer these complex systems and capitalize on care transformation.

01

Understanding the Problem

For startups and new entrants, decoding health system decision making is the biggest barrier to rapid growth. You need an insider to navigate long sales cycles, identify the right buyers, perfect your sales pitch, and ultimately land high-value partnerships. Without guidance, your sales efforts stall.

02

Solutions
Sets 

Health Forward provides expertise and connections that enable you to scale more rapidly. We drive growth by:

​

  • Providing intelligence to optimize your product

  • Leveraging our nationwide network of health system executives to access key decision-makers

  • Identifying early adopters ready to buy and scale fast

  • Navigating the complex health system buying process to accelerate sales

03

Realized
Benefits 

Health Forward helps you achieve new health system partnerships with:

​

  • Shorter sales cycles

  • Increased win rates 

  • Larger deal sizes

  • Accelerated growth

Engagements for Market Ready Startups 

You are funded and in the market.  Now it's time to grow rapidly.  Health Forward is ready for all phases of your growth journey.  Whether a highly targeted engagement, or a longer-term strategic partnership, we drive value in the following ways:

1

Product Optimization - We develop a deep understanding of your product's functionality and value proposition. We then help you validate and refine its resonance with your target customers. 

2

Communications - Telling your story is everything.  We make sure your pitch is perfect for the hospital and health system audience. 

Team Meeting

3

Sell, Grow, Scale - We provide access to hospital decision makers, identify early adopters, and are your liaison to enhance connectivity and relatability with your prospects.

4

Relationship Management - Post sale, the real work begins. We help you keep a pulse on your product's performance and the client's satisfaction relative to KPIs and ROI.  

​

Engagement for Early-Stage Startups

You're an innovator preparing to go to market.  Heath Forward accelerates your learning curve and shortens your timeline to market viability. Our rapid-cycle engagement assesses your start-up from top to bottom.  We feature a multidisciplinary team of experienced health care executives to provide insights from all angles.

Image by Diego PH

Qualitative Review 

  1. Use Case Review - Solidify your why and ROI.

  2. Assessment of your usability/scalability in the hospital/health system setting

  3. Craft a credible narrative 

Stock Market Data

Quantitative Review 

  1. Technical Specifications Diagnostic - Hospital IT and Informatics review

  2. Market Strategy Review - Nail down your target market(s), ideal clients, and market viability.

  3. Implementation Planning - From go-live details, to aligning client KPIs, we set your product up for success in the field

Team Talk

Industry Leader Review

A team of health care executives from across the industry provide feedback on your start-up, helping you sell, grow, and scale faster.

bottom of page